This may surprise you, but it is true. On page SEO will be one of the most important factors in ranking a website high on SERPs in 2012 and onwards. The first and the foremost important thing to do in order to get a better optimized website is to do proper On Page SEO. Due to the changes in how search engines works, more and more emphasize was kept on link building for the last 2 years. But recently it has been noticed that On Page SEO has started to regain its importance in ranking a website.
First thing that should be kept in mind for good On Page SEO is to have clear and easy to follow information on your website. This will not only help spiders find your site to be a well-structured website but it will also make it a worthwhile experience for your visitors.
Main factors to consider when it comes to On Page SEO are given below; you must follow them properly to see better search engine rankings.
Keyword research is one of the most important factors in SEO, and should be done with utmost seriousness and care. Make sure that the content on your website is relevant to your targeted keywords. You won’t get any benefit from Search Engines if your content contradict with your primary keywords, this is not only true for Google, but for all other major search engines.
Stay Away from Duplicate Content
Search engines, mainly Google are highly sophisticated and are capable of finding out whether a piece of content is unique or duplicate. You obviously don’t won`t to annoy the search engines and get banned, so it is highly advisable that you write your own unique content throughout your website and don’t copy the content from other sources on web. Unique content is the only thing that will make your site loved by the major search engines and appear to them as an authority site in your niche. So never go through the lazy route of copying content, if you want to be successful in long run.
Always use Common Pages
Common pages include Contact us, about us, disclaimers or some other pages, that you must use on your website. As Google spiders expect to see these pages on every website and if they don’t find them on your site than they mind think of your site an under construction website.
Use Proper Tags
Make use of all the on page SEO tags, which are there to be used. The list includes:
- Title Tag
- Meta Tag
- H1 Tag
- H2 Tag
- Alt Tag
Make sure that you use your primary keywords in all of these tags, this will give your website an extraordinary boost in search engine rankings.
Use External Links
This may come to you as a surprise but this has been reported by major search engine Experts that if you link to high authority websites from your page, you will increase your own authority as well.
If you keep all of these factors in mind, than there is no doubt that you will see significant difference in search engine rankings of your website.